5 Top Strategies for Increasing Web Traffic in 2023

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Do you need help attracting the audience you envision for your website? Though it may seem like an uphill battle at times, a few tried and true branding methods will see your site rise in the ranks of Google in 2023 and beyond.

If you wish to explore the answer to the question “how do you increase website traffic?” and shoot your site to the forefront of its field, keep reading the post from the best web design company known as The Logo Designs Company to learn five tried-and-true strategies.

Increase the Impact of Your SEO Efforts

Exactly what steps can you take to see a rise in visitors to your website? Start with search engine optimisation (SEO). SEO, or search engine optimisation, is fine-tuning a website and its content to achieve higher organic search rankings and, by extension, increased visitor numbers. It is the best way to increase website traffic.

 It’s essential to conduct extensive keyword research to get the most out of search engine optimisation and then use those keywords throughout your site’s content.

Ensure to optimise the following for search engines: titles, H1 headers, Meta descriptions, alt text, URLs, and images.

Google penalises sites that overuse keywords, so using them naturally is best. Being the top branding solution provider in the UK, The Logo Designs Company has a staff of SEO experts ready to lend a hand if you need help with keyword research.

Prioritise efficient link-building

Building links, or getting other websites to link to pages on your website, is another powerful method for increasing traffic. Increasing your site’s credibility with Google and the other major search engines is the key to a successful marketing campaign. It will impact your online visibility and position in search engine results pages (SERPs).

Linking to your site can begin in various ways, including Blog comments, forum posts, and online classified ads are all great places to manually spread your links around the web. Asking related and reputable websites to link to you is another excellent strategy, as is earning links by producing content worthy of connection.

Some websites pay for link placement. Doing so can save a significant portion of your marketing budget on links and even result in penalties, so better to avoid going to this approach.

Link building is only half the battle; maintaining those links requires constant attention to details like 404 pages and lost backlink monitoring.

One of the most successful link-building strategies is blogger outreach, which entails establishing long-term connections with bloggers and websites in your niche to earn links. Although getting this link-building strategy off the ground can take some time and effort, the payoff is substantial once you begin to see results.

Update the Material You Already Have

You’ve probably already heard about how content can increase traffic and boost your site’s position in search engine results. While many companies invest time and effort into creating engaging new content, fewer still remember to update their existing content regularly.

Envision how much material you’ve produced for your website since its inception. Imagine how currently this information will still be in the year 2023. Searchers and search engines alike would benefit from a little freshening up.

Again, if you have no idea how to start updating your content, the following advice will help you immensely:

  • Keep your SEO up to date in light of recent Google algorithm updates;
  • Focus on search intent;
  • Repurpose old blog content into an infographic or explainer video.

Carefully choose which pages to update if you are limited in either time or resources. High-traffic, low-conversion pages and content that has proven successful in the past are two examples of where you can best serve your attention.

Focus on updating between 15 and 30 posts initially, and then as time permits, add more revisions.

Make Use Of Social Media

Growing your audience on social media is a must if you want more people to visit your website. If you think having a profile on every central social media platform is enough, you must reevaluate your thinking. To succeed in today’s digital world, you must fully leverage social media power to attract your target audience and propel engagement.

You can either invest money into a series of paid social media campaigns or take a more low-key, organic route. If the former, your choices include advertisements on social media platforms such as Instagram and Facebook, microblogging platforms like Twitter, and search engines like Google.

Conversely, if you’d like your online following to expand naturally, you should prioritise social engagement by regularly publishing content that your followers will find interesting and engaging.

To generate buzz on social media, you can do several things, such as host a contest or giveaway; provide limited-time discounts; prioritise traffic-driving social media platforms; include relevant links in posts; reevaluate your post frequency strategy; share visuals; utilise social proof; make your content easily shareable; don’t forget SEO.

If you have difficulty remembering to share content on social media, create a sharing strategy that outlines when and what you plan to share. Sticking to the plan will help you maintain a regular posting frequency. However, when responding to breaking news, try to be as adaptable as possible.

Use Electronic Mail Promotion

Did you know that email marketing continues to provide the highest return on investment among all the forms of digital advertising? Despite its apparent simplicity, email marketing can be highly effective at bringing in lots of targeted visitors. So here are some of the most efficient methods for using email for marketing that you should go for:

  • Segment your subscribers
  • Always include a CTA (call to action)
  • Test your emails to see what works
  • Prioritise personalisation
  • Write short, engaging subject lines
  • Choose an optimal time to send emails
  • Offer freebies and discounts


Although it can feel like an uphill battle, you must be watchful in your pursuit of increased internet traffic if you want your business to succeed in 2023 and beyond.

You’ll have more prospective buyers if more people have been exposed to your goods and services thanks to increased traffic. It’s just as easy as that.
If you’re feeling a little overwhelmed by the following recommendations, don’t panic. The UK’s top website and app design company, The Logo Designs Company, has a team of devoted and skilled digital developers for web design and marketers for your branding solutions. They are ready to support you in gaining the visibility and visitors your website deserves.

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